RootAxis Technologies
+91 7358110061
ISO 9001:2015 Certified Program

Master the Future of
Digital Marketing

Secure Your Seat
500+
Hiring Partners
4.9/5
Average Rating
98%
Placement Rate

Course Fast Facts

Duration

3 Months

Learning Mode

Online

Placement

100% Assistance

Batch Size

Limited to 15 Seats
Enrollment Open — Limited Seats
₹35,000
₹50,000
Part of Specialization Track

Digital Marketing

Program Architecture

Master Your Domain

Core Strengths

Key Learning Pillars

ROI & Performance First

Focus on media buying strategies, ad placement optimization, and conversion tracking systems.

Search Engine Dominance

Master both on-page and technical SEO, ranking keywords, and managing search ads.

Analytics-Driven Growth

Configure GA4 tags, custom parameters, and looker studio dashboards to report dynamic ROI.

Learning Goals

Program Outcomes

Rank websites on Google using modern SEO techniques.
Launch and optimize high-ROI Google & Meta ad campaigns.
Configure GA4 pipelines to track traffic conversions.
Phase-wise Roadmap

Detailed Curriculum

Phase 01

Search Engine Optimization (SEO)

Learn to rank websites on search engines. Master keyword research, page audits, schema structures, and link building.

  • Keyword research and search intent checks
  • On-page SEO: title tags, headers, image alt text
  • Technical SEO: sitemaps, robots.txt, speed optimization
  • Off-page SEO: link building & outreach setups
  • Local SEO & Google Business Profile management
Phase 02

Search Engine Marketing (SEM) & PPC Ads

Create high-conversion ad campaigns. Configure Google Ads, search ads, display networks, and keyword bidding.

  • Google Ads account setup & dashboard navigation
  • Keyword bidding strategies & match types
  • Writing high-conversion ad copy & extensions
  • Budget control & bid management
  • Tracking ad conversions via Google Tag Manager
Phase 03

Social Media Marketing & Ad Campaigns

Build community pages and launch paid ads on Meta (Facebook/Instagram), LinkedIn, and YouTube platforms.

Download Full Syllabus

Complete the form to unlock the full industrial roadmap & detailed weekly schedule.

Phase 04

Analytics, Reports, & Conversions

Track visitor logs, analyze performance, configure tracking tags, and design monthly reports.

Capstone Work

Industrial Projects

Capstone Project

Search Optimization Campaign

Audit a target website, optimize structural metadata, create local search configurations, and improve search rankings.

Capstone Project

Paid Lead Generation Funnel

Design landing page layout specifications, build Meta ad structures, target specific audiences, and track cost-per-lead metrics.

Tech Arsenal

Technologies & Tools

Google Ads Ad Network Meta Ads Manager Social Ads Google Analytics 4 Traffic Logs SEMrush / Ahrefs SEO Audits Google Search Console Search indexing Canva Graphic tool
Job Market

Career Opportunities

₹3.6 LPA
Avg. Package
₹9.0 LPA
Highest Package
High
Market Demand
Digital Marketer SEO Specialist Social Media Manager PPC Campaign Executive
Expert Faculty

Meet Your Mentors

Arjun Mehta
Arjun Mehta

Ex-Google Ads

Neha Sen
Neha Sen

Ex-Meta

Rohan Das
Rohan Das

Ex-HubSpot

Credential

Certified Digital Marketing Specialist

Verifies proficiency in search engine optimization, Google Ads management, social campaigns, and analytics reporting.

ISO Certified Industry Recognized Globally Valid
Support Center

Frequently Asked Questions

Everything you need to know about admission, classes, and career support.

No. We teach easy-to-use visual design tools like Canva for graphics and drag-and-drop systems for analytics, so no coding or design experience is required.

Yes, our training program aligns with Google Ads and Google Analytics certification tests, helping you pass them easily.

Yes, we have a dedicated module on Local SEO and configuring Google Business Profiles to drive local map traffic.
Explore More

All Industrial Tracks

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Cybersecurity & Ethical Hacking
Data Science & AI
Cloud Computing
Mobile App Development
UI/UX Design
Digital Marketing
Frontend Internship
Internships
Program Investment
₹35,000
Original: ₹50,000
Save ₹15,000 Today
  • Duration 3 Months
  • Placement Available
  • Projects 2 Industry Projects
  • Batch Size Limited 15 Seats
  • Mode Online
  • Certificate ISO Included
Reserve Your Slot Chat on WhatsApp
Internship Benefits
  • Work on digital campaigns for active website platforms.
  • Learn industry reporting tools (GA4, Looker Studio).
  • ISO certified certificate validating digital marketing competence.
  • Direct placement connections with digital agency networks.
Other Courses in This Track
Digital Marketing Course
4-6 Months
Admission Open

Start Your
Tech Career

Connect with our admissions team to verify your eligibility and scholarship opportunities.

  • 100% Placement Assistance
  • ISO Certified Program
  • Real-Time Projects
  • Expert Mentorship
+91 7358110061
info@rootaxis.com

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Digital Marketing
₹35,000 ₹50,000
Digital Marketing
₹35,000
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