Search Engine Optimization(SEO)

Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic.

PPC advertising works by allowing advertisers to bid on specific keywords or phrases that they want their ads to appear for in search engine results. When a user searches for one of those keywords or phrases, the advertiser's ad will appear among the top results.

Search engine marketing (SEM) is the process of advertising to help your brand and content appear higher in search engine results. SEM uses a pay-per-click model to help companies reach target audiences and improve their visibility in search engines.