Paid Advertising

• Fundamentals of Marketing: Journey from Traditional Marketing to Digital Marketing
• Digital Marketing Metrics and Channels
• Customer Journey, Obstacles and Understanding Their Needs

Project: Build a digital branding strategy to help the brand establish itself as a new product in the market. Keep the product as food supplies(ready-to-consume product). 

Channels Deep Dive

Introduction to the Paid Channels and Strategy for Major Industry

Search Engine Marketing

• Search Ads (Google & Bing)
• Display Ads
• PMax
• Youtube Campaigns
• Smart Campaigns

Social Media Marketing

• Facebook & Instagram Marketing
• Twitter Marketing
• LinkedIn Marketing

Project: Prepare the best ad plan for an e-commerce industry with the suggested budgets. E-commerce websites should be promoted across the USA. *Include the Avg. CPC, Cost/Conversions, and Leads expected.

Paid Marketing & Analytics ( 30 Hours)

• Introduction to the Paid Channels and Strategies for Major Industry
• Search Engine Marketing
• Social Media Marketing
• How organic channels will help to drive traffic.
• Search Engine Optimization

1. • Website Optimization
   • Keyword Research
   • On-site & Off-site

• Google Search Console
  • Adding your website to Google Search Console
  • Setting up owners, users, and permissions
  • Submitting a site map
  • Understanding dimensions and metrics
    
• Google Analytics
  
  • GTM Creation
  • GA4 Configuration
  • Important Metrics to Check on Google Analytics Dashboard
    
• Content Marketing
  
  • Research the best topics for Blogs/Articles
  • Promoting content on various platforms
    

Google Ads - Deep Dive (20 Hours)

• Fundamentals of AdWords
• Types of Ads and their unique features
• Best practices for creating ads
• Best landing page advice
• Strategizing campaigns
  
• Topics Covered:
• • Creating a basic landing page
  • Ad account creation
  • Entering the billing information
  • Creating Campaigns
  • Ad Groups Creation
  • Adding Potential and Negative Keywords
  • Managing Assets
  • Creating Ads
  • Sitelinks Importance
  • Callout Extensions
  • Use of Setting UTM URLs
  • Call only Ads

Performance Tracking & Reporting 

• Installing conversion tracking code
• Goals & Funnels tracking
• Integrate AdWords account with Google Analytics
• Understanding reports and Performance Monitoring
• FAQs

Project: Write the best plan with budgets, ad copies, types of ads, and requirements for the real estate industry. 

Social Media Ads & Marketing (Deep Dive)

• Overview
  • Choosing the right platform
  • Strategising the campaign
  • Fixing budgets
• Facebook Ads
  • Ways of Advertising
  • Choosing the right audience
  • Common errors on FB
  • Interview Questions
• Instagram Ads
  • Social media advertising tips
  • Choosing the right image
  • Difference between Instagram and Facebook
  • FAQs

Project: Create Ad strategy for the E-commerce and Transportation Industry. Create versions of Ad copies.